Branding is so important for any Business. Once you create a foundation, branding is key to make a name for yourself and your business.
“A brand is more than the name or visual element used to represent your company. It is the emotional and psychological associations that a person makes with your business, product or service”.
It’s tough out here in the online business world therefore you have to distinguish yourself from the next HAIRpreneur and be unique. One of the first things I tell people are to come up with a name that stands out. Doesn’t necessarily have to have meaning, but it needs to pop. Practice saying that name, write it down, and visualize it.
Have a simple and professional website
Believe it or not, websites are necessary for any business. Why? Because a website is the 1st impression that people see of your business. Your prospective customer may go on your site and browse around to see if they like what they see. If you don’t have a website and are still making sales, hats off to you! Consider a website a informational page for your prospective customer that can learn about you, your business, and the products/services that you offer.
Engage on social media and network/collaborate
I can’t belabor this point enough, use social to your advantage! It is evolved so much over the years and there are so many capabilities that can be used, especially in our industry. I encourage you to follow other companies in the industry and see what they’re doing that you’re not. Look to potentially collaborate with some of these companies. Eg. If you only sale hair extensions and you find a lash company – collaborate with them! They can offer lashes and lash installs while you sell hair extensions, etc. Don’t think of other HAIRpreneurs as competition, but instead as resources.
Have professional pictures and add your logo
Professional pictures are so important when you have products in your business. I literally have seen it all. When I’m scrolling on my Instagram page, and I see some extensions and the couch is the background, I’m immediately turned off. Take some pride in your craft and create or buy a background to take your pictures on/in front of. I will also say that if your phone doesn’t take good camera pictures, use a friends phone or hire a photographer. Being professional is key and rachet photos won’t get you far. Once you have your pictures taken and upload them to your computer, add your logo to it! This is part of branding. And you don’t want anyone to steal your picture! (Trust me, people do it all of the time!)
Know your customer
There have been HAIRpreneurs in The Beauty Parlor that tell me that aren’t getting any sales. One of the first questions I ask them is are you marketing to the right audience? And then I ask, “Who is your target audience”? You’d be surprise how many people have no idea! When finding your target audience, this is the group of people that you think are attracted to the product/service that you’re selling. So to start, look at your products and think long and hard of who would buy that product. You can get super detailed such as how much financially does your audience bring in, what career are they in, their age, profession, etc. Study your sales and who buys them. Have a survey when people purchase their hair on your site and start to look at your data and statistics.
Have quality product
Cheap isn’t always better and it isn’t always greener on the other side. Some people try to cheat their customers or con them into buying cheap hair and that’s not right. If you want to position yourself as an expert and an influencer in the hair/beauty industry, that’s not the way to go. When you are choosing your vendors, be very aware of who you’re purchasing from and what type of products they sell. Is it cheap? Is it expensive? You also have to look at who your clientele is. Let’s look at Walmart: Walmart is a one-stop shop with low prices. Everything in Walmart isn’t quality, but that wasn’t their goal. Their goal was to provide household items at an affordable price for people. Now let’s look at Target: If you any of you have shopped at Target, you know that they are a competitor to Walmart, but they don’t care. You will find the prices in Target are higher but they sell the exact same products! Their goal was to have a more luxurious clientele that is interested in their products, and sure enough people will buy. (I shop at Target for myself sometimes!).
All in all, these branding tips will help you stand out from the rest. If you have already taken the steps to brand yourself, congrats! If you need a little extra help contact us at The Beauty Parlor!
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